C-Suite Marketing

Face to Face with CxOs.

The Challenge

Early adopters to C-Suite specific marketing initiatives believed in the power of selling top-down through an organization and saw that the challenges of getting a seat at the table with a true CxO would require additional time, money and resources. That is still true today, only the demands on CxOs have exploded with the growth of digital transformation and the increasing complexity of the roles they occupy. It is safe to say that any large enterprise CxO:

  • Is faced with more demands on their time
  • Has become harder to reach, even as marketing technology and targeting has improved
  • Is taking a more 360° integrated approach to technology solutions
  • Looks for partners with a shared vision on the digital future of the organization

Trying to execute C-Suite marketing with better content, better data, and better tools alone will not be enough this year and in the future. The resources required will start to outweigh the benefits unless you can find a better way.

The Solution

With thousands of C-suite and senior executives in our network, we are the foremost experts in connecting in meaningful ways with CxOs and decision makers. Collaborating with CxOs, challenging their ideas with new insights, and building meaningful relationships is key to successful C-suite engagement strategies.

The only way to consistently create meaningful engagement with decision makers is the same as it ever was – meeting them face-to-face. Over 85% of executives who make purchasing decisions prefer face-to-face meetings as the vehicle to learn about and eventually purchase new solutions.

Our platforms are able to accelerate this process, cutting sales cycles by as much as 90% in some cases by creating meaningful interactions with senior decisions makers from your key accounts. Our target account mapping services align your investments with the right logos. Our forums provide opportunities for face-to-face engagement in thoughtful collaborative discussions.

Explore our products to learn more about partnering with CDM to supercharge your C-Suite marketing efforts this year and accelerate your results.