Keynote Presentation | Digital Transformation Accelerating Business Value Creation Across the Enterprise
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Digital Transformation Accelerating Business Value Creation Across the Enterprise

Keynote Presentation - 9:45 am - 10:15 am

BAT's heritage - and the foundation of our success to-date- required rapid evolution to adapt to our consumers, who are changing, and bring a bigger positive impact to society. 

We are accelerating our transformation journey to create A Better Tomorrow? for all our stakeholders, building a long-term sustainable business and delivering on our mission to Stimulate the Senses of New Adult Generations while reducing the health impact of our business. Transformation across the entire business is needed to achieve this. In Digital Business Solutions (DBS), we are focused on:

  • Leveraging data & analytics; 
  • Driving Automation; 
  • Enriching digital channels; and
  • Embedding digital in BAT's DNA

Takeaways:

  • How to unlock commercial value across the entire value chain leveraging technology, process, data and new ways of working;
  • How decision making is shaped by Information, Insights and Foresights;
  • How platforms-based and adaptive Digital Solutions are key to results within a multinational corporation; and
  • How ecosystems' support is helping us                                     

Presented by:

Marina Bellini, Chief Information and Digital Officer, Director, Digital and Information, BAT View details