BAT's heritage - and the foundation of our success to-date- required rapid evolution to adapt to our consumers, who are changing, and bring a bigger positive impact to society.
We are accelerating our transformation journey to create A Better Tomorrow? for all our stakeholders, building a long-term sustainable business and delivering on our mission to Stimulate the Senses of New Adult Generations while reducing the health impact of our business. Transformation across the entire business is needed to achieve this. In Digital Business Solutions (DBS), we are focused on:
Marina Bellini, Chief Information and Digital Officer, Director, Digital and Information, BAT