While the combination of Social, Mobile, Analytics, and Cloud have been present and disrupting IT departments and enterprises as a whole for over two years now, in many ways organizations have still not fully embraced them, have still not fully leveraged them. These new platforms allow organizations radically new ways to go to market, allowing for broad scale deployment of systems of engagement that create dynamic relationships with clients and prospects. Finding the resources, wherewithal, and ability to fully commit to these technologies and the capabilities they create has proven to be a struggle for many, but a struggle that can be overcome by leveraging the right partners that bring the right skills and experiences to bear.
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