Keynote Presentation - 9:15 am - 9:50 am
Data and analytics is a core pillar of digital transformation, enabling companies to optimise existing processes, unlock new revenue streams and drive competitive advantage. In order to achieve this, however, organisations must treat their data as an asset so they are able to realise its tangible value in line with wider business objectives. The ROI of data initiatives can often be difficult to explicitly prove - companies know that data drives efficiency and reduce costs but it is often difficult to attach to a direct revenue-based outcome, making this quite a challenge.
