The changing evolvement of the retail forecourt industry and rapidly evolving customer journeys means that traditional fuel forecourt businesses like Maxol are required to develop their business planning and investment strategies to move away from a dependency on traditional liquid fuels into more convenient retail focus and to venture beyond their traditional capabilities to get ahead of the many different players positioning themselves for success in this rapidly evolving industry.
As a 110-year-old 4th generation family company competing in a very competitive Irish market of multinational global brands with significantly larger turnover and investment the challenge is ensuring the company can keep pace in the Market place and leveraging opportunities through IT transformation across the business. The unique insights provided by the CIO is assessing the current IT landscape and leveraging and planning IT transformation across all core business functions. Bringing data and information to the forefront of our business, enabling IT services for more efficient process and generation of revenue while ensuring the business stays protected and secure. Ensuring the IT strategy aligns with the evolving business strategy and providing key insights for first in market opportunities to give competitive marketplace advantage.
Presented by:
Declan Costello, Chief Information Officer, Maxol Group