Think Tank | Using Data to improve Customer Experience through Data driven Personalisation'
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Using Data to improve Customer Experience through Data driven Personalisation'

Think Tank - 1:50 pm - 2:15 pm

Today's customers expect amazing experiences from all businesses. Experiences that are personalized across all touch points during customer lifecycle in a privacy safe environment.   The role of AI continues to evolve in the customer experience landscape and is now applied across more industries.   Businesses are building personalization strategies using cloud machine learning & analytics to attract new customers and gain a competitive edge.  
Data Leaders have an important role to play, and go beyond laying strong data foundations.  There is need unlock potential with focus on customer back by solid data governance practices Join me, Sid Shah in this session to discuss strategies to effectively harness customer data and build robust capabilities that help create personalization at scale.  Leverage data models and ML techniques to create new insights and best in class experience experiences.  The role of AI in improving customer experience and how can we ensure right practices and data ethics in place

Should be a fascinating discussion, See you there

Presented by:

Sid Shah, Global Head of Analytics & Insight, Conde Nast View details