On the face of it, being data driven is something you'd be mad not to aspire to. Particularly when we hear about the amazing results data-driven organisations like Amazon and Google deliver. So how do we translate that in a professional services firm?
Our paper will explore what Data Driven means to an organisation like KPMG and how crucial it is to tie this to concrete outcomes. We will explain some of the challenges we have faced on our journey so far, the progress we have made, and what we are going to focus on in the next 2-3 years.
Presented by:
Lynne Bailey, CDO, KPMG UK 
Sofia AlcalaPaterna, CDO, KPMG