Digital Lead Generation
Digital Audience Acquisition
Audience Acquisition Services
Custom Think Tanks
B2B Marketing Advisory Services
Account Based Marketing
Sales Cycle Acceleration
For Startups & Early Stage Companies
For Midmarket High Growth Companies
For Large Enterprise Companies
Customer Advisory Board
There are two kinds of measurements in business: one to assess performance and the other to provide intelligence - how can CIO's/CISO's do both in 2021 and successfully manage business outcomes?
- 11:50 am - 12:10 pm
It can be argued that performance cannot be managed if it cannot be measured. But what if we've been measuring the wrong thing all along?
Can CIO's/CISO's pair critical success factors and key performance indicators as a powerful tool for establishing progress towards an objective?
Is it possible for KPIs to also relate to underlying elements of an organization's goals?