We have moved from an information-poor to an information-rich society. Practically unlimited availability of data, computing, networking, and socio-mobile connectivity are fundamentally altering our world. In particular, they are enabling businesses to become more effective; increasing connectedness of using big data analytics, collecting all relevant data and automating their processing to drive decision making. This represents a fundamental shift from traditional business analytics, where limited amount of structured data is batch-processed to produce standard Business Intelligence reports
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