Blockchain technologies are being used today by organizations across all industries around the world. AIG has deployed blockchain technologies as a means of saving costs and increasing transparency, while De Beers is using it to track the importation and sale of diamonds. Next on the list: content authentication. Outside of legitimate news, technology is being used to generate believable fake audio and video. Fake news has been around forever, but the rise of social media has brought forth social media bots that have greatly accelerated the rate at which fake news is spread. Organizations and governments can use blockchain technology to authenticate content and counter against deep fake technology. By doing so, an unchangeable and shared record of content is created that is viewable to consumers.
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