Think Tank | Hyper-personalization: Using AI to Drive the Bottom Line
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Hyper-personalization: Using AI to Drive the Bottom Line

Think Tank - 10:30 am - 10:50 am

How organizations connect with and influence the customer is set for dramatic changes: AI identification of emotions will be the driving force behind many advertisements; the rise in popularity of wearables that track user's habits, locations and biometrics will enable detection of customer emotions and reactions; environmental and behavior indicators enable companies to establish a much deeper level of hyper-personalization within the customer's experience. Companies that successfully apply these trends to gather and make use of data will increase sales and drive revenue, but there is a new industry standard for also being hyper-transparent with consumers about the data that is being collected and how it is being used. 

Takeaways: 

  • How AI has become a critical part of the advertising industry 
  • How emotional prediction technology will help companies hyper-personalize their offerings 
  • What companies need to consider to succeed in balancing hyper-personalization with being more transparent about data collection