How organizations connect with and influence the customer is set for dramatic changes: AI identification of emotions will be the driving force behind many advertisements; the rise in popularity of wearables that track user's habits, locations and biometrics will enable detection of customer emotions and reactions; environmental and behavior indicators enable companies to establish a much deeper level of hyper-personalization within the customer's experience. Companies that successfully apply these trends to gather and make use of data will increase sales and drive revenue, but there is a new industry standard for also being hyper-transparent with consumers about the data that is being collected and how it is being used.
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