Think Tank | The Internet of Things (IoT) Meets the Internet of Behaviors (IoB)

The Internet of Things (IoT) Meets the Internet of Behaviors (IoB)

Think Tank - 11:45 am - 12:10 pm

We are approaching a point where individual activities tracked by IoT devices and systems will be recorded digitally by an "Internet of Behavior" (IoB) to influence benefits and service eligibility for people across the world. The idea behind IoB is to be able to digitally link a person with their actions. For example, connecting your identify by way of facial recognition with an activity such as renting a car will be tracked digitally. In addition, IoB will also be used to influence specific behaviors. For example, Progressive's Snapshot and Allstate's Drivewise offerings monitor and record a driver's behaviors and in turn offer higher or lower rates based upon those behaviors. However, there have been concerns raised over the ethical implications of spreading this technology to social services (i.e. schools or assisting living) in an attempt to compensate or discipline certain behaviors. 


  • How the internet of behaviors delivers a digital replication of consumers' actions 
  • Strategies and considerations leveraging facial recognition software for everyday verification 
  • What are the concerns regarding the ethics of IoB, and are they valid?