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DIGITAL TRANSFORMATION - A REALITY CHECK

Think Tank - 11:15 am - 11:40 am

The majority of large companies embraced technology-enabled transformation to re-ignite growth and stop losing share to smaller, more nimble players. But what is the real status of their digital transformation journey? How many are past the tipping point of broader transformation and how many suffer from "perpetual proof of concept" syndrome?

Looking beyond the hype of press releases we may find a few revealing insights: 

  • In the age of "marketing of one", customer intimacy is paramount. Yet many companies lack customer data platforms to consistently engage across channels.
  • Agile, user centric approaches are essential to deliver solutions at speed and fuel innovation. Yet many companies lack automation capabilities to follow a true DevOps approach.
  • Algorithms and Machine Learning deliver competitive advantage by complementing conventional business wisdom with new and often unique insights. Yet many companies lack the architectures to capitalize on their own internal data.
  • In the pursuit of operational efficiency, RPA adoption is now considered table stake. Yet many companies follow a tactical, department-driven implementation approach, which leaves behind a complex landscape of point solutions.

    In this interactive session we will explore these examples in more depth, identifying the capabilities needed for change at scale- and ultimately differentiating true digital leaders from the rest of the pack.


Presented by:

Vittorio Cretella, Principal VCAdvisory, View details