It has been said that leveraging Big Data is like looking for a needle in a haystack; that the challenge is finding the one piece of insight in the sea of irrelevant data. The truth is there is no irrelevant data just data without initial context or meaning, suggesting the problem in actuality is one of looking for a needle in a needle stack. Compounding this problem is that, to offer maximum value, these insights need to found as quickly as possible lest someone else find the relevance first and exploits the opportunity that goes along with it. IT Leaders need to focus not just on building the toolset that allow the business to find insights, but on building an insight pipeline that finds the relevance and feeds it to business peers.
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