Whether customers buy your products in-store or online, the path to purchase is no longer linear. It's no longer ?news? that the internet and mobile have changed the customer journey and how prospective customers engage and learn with products or services Today's journey is a roundabout, with consumers jumping in and out of platforms, devices, while speaking to friends and family simultaneously. Today's consumers don't make distinctions between being online and shopping offline - they want the experience to be seamless. Successful marketing programs today must be omnipresent and omnichannel. During this session we will discuss best practices and use cases of successful omnichannel marketing efforts that drive not only in-store purchases, but consumer loyalty to keep them coming back.
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