Social media is the least hyped and potentially least adopted of the so-called disruptive technologies, at least by enterprises in general. This doesn't mean that employees are embracing these tools personally however, nor does it mean that enterprises should continue to avoid them. The fact of the matter is social platforms allow for incredible levels of interaction that when harnessed can lead to significant creativity and productivity gains allowing enterprises that adopt and encourage the use of social collaboration platforms to be more successful than their non-social peers. But every newly adopted technology brings with it unique problems and so it is the CISOs job to provide the secure landscape within which this social collaboration, both internal and external, sanctioned and not, can occur.
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