It may seem self-evident, but email is still the predominant form of business communication whether in B2B or B2C channels with business sending over 100 billion emails each and every day. Not all of this traffic is legitimate, desired, or safe however with estimates that as much as 90% of all email traffic can be considered spam or worse. In this environment businesses need to ensure that the email they send is viewed as trustworthy, and that the mail they receive is safe of threats. To do this email authentication is imperative and DMARC, Domain-based Message Authentication, Reporting, and Conformance is the gold standard. While DMARC policies are published to public DNS servers and already protect up to 60% of mailboxes for the most part these are public mailboxes from consumer email providers and many businesses are still on the outside looking in. Savvy IT Leaders know that they need to leverage commercial solutions that streamline DMARC management for their own email infrastructure to ensure they are protected from threats, and able to communicate with partners, clients, and prospects.
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