Data quality has long been one of the most challenging issues that IT organizations and the enterprises that are hoe to them have had to deal with. Everyone knows that these data quality issues exist, but the cost and complication of addressing them has pushed them to the back burner. We stand however at a precipice, one that has been brought on us by mobile computing " as more devices enter the hands of more users, more data is being created and consumed, making the data quality issue more pressing, more relevant, and more urgent to solve. IT leaders can no longer ignore data quality issues for the good of their companies and the good of their careers and need to bring this issue to the fore and get it resolved before the avalanche sweeps them under.
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