Bridging the Gap Between Marketing Art and Science with AI

Thought Leadership - 1:10 pm - 1:35 pm

As a marketer, your weapons are data insights on the one hand, and marketing content on the other. How can you optimize the correspondence between the two? How can you make sure that every customer segment and sub-segment receives the optimal offer? How can you use your marketing content to start a conversation with the right segments? Learn how machine learning algorithms are transforming the methods by which marketers communicate with customers, and how AI is bridging the gap between marketing art and science.

Takeaways:

Marketers seat at the intersection between data science and marketing art.
Technology is still lacking the ability to bridge the gap between predictors and conversation starters.
Machine learning algorithms are key for optimizing this process.