ITO America

ITO America 2008 Q2

As one of the first publications created by CDM Media, ITO America speaks volumes for the capabilities of CDM Media as a technology media company. ITO America is a quarterly publication produced by CDM Media with content contributions from CIOs and SVPs from Fortune 1000 organizations in North America. Focusing on IT optimization through business technology, ITO America represents the epitome of what the BIR division of CDM Media is all about. Furthering the integrated resources is ITOAmerica.com, which utilizes a website platform for information sharing. Between the two (magazine and online content website), CDM Media has been able to garner the attention of over 132,000 unique visitors per month at ITOAmerica.com.

The circulation of the printed magazine and online exposure reaches an audience of C-level executives, VP/Director level executives, and IT management professionals. CDM Media's ability to bring together top level business professionals to share and collaborate on the latest in business trends in a specific industry is the key to our successes as a technology media company and has proven to create powerful publications, ITO America being simply one.

The print circulation of ITO America magazine boasts some of the most impressive names in IT, each of which hold an enormous amount of decision-making power within their respective organizations. ITO America magazine subscribers are among the elite in the business technology industry across several verticals.

  • 28,000+ CIOs & IT executives
  • 95% have IT purchase involvement
  • 9% actually hold the corporate IT budget
  • $3.8 billion is the average annual turnover

In terms of an online audience, ITOAmerica.com tells the same story as the publication. With viewers and contributors from leaders in the Fortune 1000 such as Barbara Desoer, CTO and COO, Bank of America and Janelle Hill, VP Research, Gartner, ITOAmerica.com provides the same useful content as the publication and adds mixed media to the package. View podcasts, videos and webinars on ITOAmerica.com and see for yourself the level of audience that is likely to find the content and media useful here.

ITOAmerica.com sees incredible traffic numbers, bringing relevant media to the greatest minds in business technology and acquiring a high quality of leads for our clients. The most recent stats for ITOAmerica.com are below:

Circulation
  • Unique visitors per month: 132,000
  • Have direct impact on IT spending: 97%
  • Hold corporate IT budget: 71%
  • Registered users: 92,000
  • Average annual company revenue: $2.2 billion
  • Average annual IT budget: $170 million
  • Visitors that read an article: 81%
  • Visitors that clicked on an article to learn more: 69%
  • Visitors that read a whitepaper: 36%
  • Visitors that visited multiple advertiser websites: 24%
  • Downloaded a research paper: 16%

Upcoming Contributors to the Next Edition of ITO America:

  • Mike Dreyer, CIO, Visa International
  • Jimmy Wales, Founder, Wikipedia
  • Mark Torkos, CIO, Citi
  • Dave Barnes, CIO, UPS
  • Paul Heller, CIO, Vanguard
  • Ed Amaroso, CISO, AT&T


See a sample of our latest ITO America publication online.

And more to come! Subscribe to ITO America and get the next edition delivered right to your door.